Friday, September 3, 2010

Video Game Marketing

PlayStation’s Move Marketing Blitz: Here Come the Ads!

Good news everyone! Sony’s just released a new commercial! For all of my ranting... 


Apple’s Game Center Shows Off Epic’s Unreal Multiplayer

I can’t help myself, I’m watching Engadget live-blog Apple’s Fall... 


The Xbox Live Increase — Handled Well?

Mo money, mo money, mo money Here’s the letter I got from Xbox Live. We wanted... 


Sony Move Marketing Sighting – Yet Still Behind Kinect

So, I’ve been actively looking for signs of life in Sony’s Move marketing... 


Target and Best Buy Jumping on the Trade-In Bandwagon

Gamestop Schmamestop -- I'm going to Target! Up until now, Gamestop has had a... 


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The StunCast!

The StunCast! Episode 8 – [The Steinberg Edition]

We were lucky and honored to have Scott Steinberg join us for this episode. After... 


The StunCast! Episode 7 – [Dysfunctional Edition]

On this episode we discuss the finer points of Bungie playing Community Manager God,... 


The StunCast! Episode 6 – [The Odd Edition]

Huge thanks to producer Paul Bellezza at The Odd Gentlemen for talking to us about... 


The StunCast! Episode 5: [Turbine Edition]

On episode 5 of the StunCast we have the incomparable Meghan Rodberg, Senior Manager... 


The StunCast!: Episode 4 [Post E3 2010 Edition]

On this episode we have an interview with Gerry Block from PDP, Performance Designed... 


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Gaming News

The Escapist’s Extra Credits on Gaming & Free Speech

The Escapist Magazine has an excellent little short video series called “Extra Credits” and it’s very good. This week they feature an excellent video on the upcoming Supreme Court case of Schwarzenegger v. EMA on the free speech issues surrounding video games. It’s an excellent video making all the right points within the right... [Read more of this review]


PlayStation’s Move Marketing Blitz: Here Come the Ads!

Good news everyone! Sony’s just released a new commercial! For all of my ranting about their apparent lack of marketing, for all of my bloviating about their low-key and industry focused communications, it looks like Sony’s taken a note from Marcus and stepped their game up. In “Kevin Butler’s Epic PlayStation Move-tage”... [Read more of this review]


Apple’s Game Center Shows Off Epic’s Unreal Multiplayer

I can’t help myself, I’m watching Engadget live-blog Apple’s Fall 2010 event as I write this. During the event, there was the obligatory jaw-dropping stats about the numbers of units sold, apps downloaded (200 per second) and new activations per day. I was expecting a few new product announcements and some iOS updates surrounding... [Read more of this review]


The Xbox Live Increase — Handled Well?

Mo money, mo money, mo money Here’s the letter I got from Xbox Live. We wanted to let you know about an upcoming price increase for your Xbox LIVE Gold subscription and how you can lock in your current price to continue enjoying everything you’ve come to love about Xbox LIVE, plus all the upcoming additions, including ESPN and Hulu Plus. This... [Read more of this review]


Target and Best Buy Jumping on the Trade-In Bandwagon

Gamestop Schmamestop -- I'm going to Target! Up until now, Gamestop has had a pretty good rule over the videogame trade in business. Suffice it to say they’ve had little to no competition to take away from that percentage of their profit margin. Even with trade values going way down in the last few years — even new games are worth sometimes... [Read more of this review]


Mark Your Calendar: Nov 2, 2010 – Schwarzenegger v EMA

The Supreme Court of the United States will start hearing the case of Schwarzenegger v EMA on Nov 2, 2010. It’s an important case about the freedom of speech and the equal treatment of digital or interactive media with regards to other forms of media. Another important aspect is that it could set a precedent for defining media as “violent”. The... [Read more of this review]


Happy Birthday to “The Path”

I’ve written about the brilliance of James Riot’s “The Path” before. For those of you who haven’t heard of it, it’s an amazing story that blends Lovecraft’s Mythos, Arthurian Legend and a whole host of mythologies into a captivating story. The art is absolutely unique, dark and evocative. In my love of webcomics,... [Read more of this review]


Does Nintendo Need to Compete With Microsft and Sony?

there can only be one In less than a month Sony will be unveiling their entry into the world of motion control, The Move and two months after that Microsoft will release their controller free motion control device, The Kinect. During that time period it would appear that Nintendo will be releasing … nothing but games. They have made no intention... [Read more of this review]


This Week’s WTF — Videogame Exercise Rating System?

Seriously? This is the opinion of a a writer/psychiatrist Paul Ballas who posted his column on a site called Game Life. His basic take is that with the advent of three consoles having motion controlled system by year’s end that the industry should put some kind of rating on the activity level of games. Here’s the problem with this idea... [Read more of this review]


Marketing a PR Nightmare — Medal of Honor and the Taliban

If I play this am I un-American? If you haven’t heard about this you will because this is one of those games that gets our industry a talking point on media outlets like Fox News. The issue, EA’s latest Medal of Honor (due October 12) game gives gamers the option of playing as … the Taliban. So how do you market that? Well if no one... [Read more of this review]


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