Comments on: Natural Selection, Neuroplasticity & Video Game Marketing http://setonstun.com/2009/08/natural-selection-neuroplasticity-video-game-marketing/ Video Game Marketing, Culture, Analysis & Geekery Fri, 19 Mar 2010 10:57:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: JP_Sherman http://setonstun.com/2009/08/natural-selection-neuroplasticity-video-game-marketing/comment-page-1/#comment-370 JP_Sherman Tue, 25 Aug 2009 17:36:17 +0000 http://setonstun.com/?p=1025#comment-370 Taylan, thank you so much for your response and thank you for the link to your branding discussions. I can't wait to devour your branding articles. That's an aspect to video game marketing that I'm absorbing at a rapid pace now. I've always been more focused in my career and my blog on the channels, tactics of primarily online marketing and learning more about the integration of PR/ Branding with the online channels is very exciting to me. I hope you don't mind if I add you to my blogroll. Taylan, thank you so much for your response and thank you for the link to your branding discussions. I can't wait to devour your branding articles. That's an aspect to video game marketing that I'm absorbing at a rapid pace now. I've always been more focused in my career and my blog on the channels, tactics of primarily online marketing and learning more about the integration of PR/ Branding with the online channels is very exciting to me.

I hope you don't mind if I add you to my blogroll.

]]> By: Taylan http://setonstun.com/2009/08/natural-selection-neuroplasticity-video-game-marketing/comment-page-1/#comment-369 Taylan Tue, 25 Aug 2009 17:20:36 +0000 http://setonstun.com/?p=1025#comment-369 Hey JP, This is a very nice expansion on my post. I would like to add, though, that achieving stickiness in video game marketing can be tricky because of the development cycles. Marketing is usually left to later stages of the cycle (understandably so - you don't want to prematurely advertise for a feature that might get removed in the final cut). This means there is limited time to get the message across. It is not impossible but it hints at the need for a powerful ally that is known as branding. As gamers move from one title to the next, the brand becomes the bridge of relevance: the name of the developer studio, the name of the designer, the name of the franchise, publisher, or any combination of those. A strong branding allows for the message to carry on from one title to the next, so you don't have to start from scratch with each new title when trying to achieve stickiness. I have a compilation of articles on the branding issue as well, if you would be interested. <a href="http://thesellinggame.blogspot.com/2009/03/branding-in-video-games-compilation.html" target="_blank">http://thesellinggame.blogspot.com/2009/03/brandi...</a> Hey JP,

This is a very nice expansion on my post. I would like to add, though, that achieving stickiness in video game marketing can be tricky because of the development cycles. Marketing is usually left to later stages of the cycle (understandably so – you don't want to prematurely advertise for a feature that might get removed in the final cut). This means there is limited time to get the message across. It is not impossible but it hints at the need for a powerful ally that is known as branding. As gamers move from one title to the next, the brand becomes the bridge of relevance: the name of the developer studio, the name of the designer, the name of the franchise, publisher, or any combination of those. A strong branding allows for the message to carry on from one title to the next, so you don't have to start from scratch with each new title when trying to achieve stickiness.

I have a compilation of articles on the branding issue as well, if you would be interested.
http://thesellinggame.blogspot.com/2009/03/brandi...

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