CrispyGamer.com Implodes – Taking GamerDNA With It?
January 25, 2010 by JP Sherman
Filed under Video Game Marketing
This sucks to report. Earlier last year, Crispy Gamer bought the gaming social media site GamerDNA for a bunch of money, it had also raised over $8 million dollars as well last year.
As VentureBeat reports, once you raise that much money, the investors expect a strong return on that investment. While details are unclear at the moment, what’s known is that all of the editorial staff at Crispy Gamer have been laid off and it’s CEO, Chris Heldman has resigned in protest.
Personally, I really enjoyed Crispy Gamer, it’s ethos didn’t allow any advertising money from game companies and it strove to give independent analysis on the game industry free from influence.
Once I started reading Crispy Gamer, I found its unique insight and the personality of the writers to be a refreshing change from most gaming editorials. While I’m not one to say they were better than others, what was clear was that their passion, intelligence and independence really showed through. They were able to become a clear voice for gamers in a short time with their excellent features, writers and analysis.
While it’s unclear as to what’s going to happen with GamerDNA, Crispy Gamer is still live, but it’s no longer being updated.
Hopefully, something good will come from these ashes, but that may come much later.
I’m sure some people will come along and question the wisdom of spending that much money to acquire GamerDNA at a time when money is tight across the industry, but from a consumer perspective, Crispy Gamer kept its integrity, kept its reviews worth reading and had the guts to call out influential players in the gaming industry.
Update: In my previous entry, I’d made the association that they’d raised the $8 million to buy GamerDNA, that was not the case.
CrispyGamer.com Implodes – Taking GamerDNA With It?


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CrispyGamer raised 8 million over a year ago, and they didn't raise that money to acquire gamerDNA. Please get your facts straight.
Good point. I don't think that was the association I was trying to make. Corrected.