Halo Gamers You Suck — Apathy Kills A Great Idea

Last week Bungie created what a lot of folks, including us, thought was an earnest attempt to contribute to a natural disaster by appealing to what gamers love to do most. Play games.

Itwas a simple pledge — add a heart emblem to your character in Halo 3 or ODST and go online and play a game. For every 1000 players Bungie would pledge $100 with a cap at $77,000. Sounds simple right? There were even instructions when you put the disc in.

So why on earth after running this campaign for a full two days could they only garner a fraction of the money they wanted to raise?

To say that gamers are an apathetic lot that can camp out in front of a game store for the new Madden but can’t take 10 minutes to try and raise money to help people in need is pretty much saying it all. Not only is this a sad commentary on the lack of enthusiasm for something good it plays right into the stereotype that non gamers have about the couch captain thumb jockeys they envision when they think of people playing Halo.

The last posting Bungie had on their website (1/21) was still asking for people to jump in and do some gaming with a heart emblem. SOS did their part and saw that in the average 16 player deathmatch less than 1/4 of the players had the emblem. We have no numbers on what they were actually able to raise but it’s unlikely they even came close to meeting their goal. Really people, how hard was this?

Halo Gamers You Suck — Apathy Kills A Great Idea