| Set On Stun |

bring on the bleak

So how do you get your fans the 411 on some hot new stuff that follows one of your most successful titles ever? Twitter.

Enter Bethesda Software and their intentions to promote the followup to Fallout 3 — Fallout New Vegas. @bethblog has posted this tweet on their page

“Keep your eyes peeled for new stuff on #FalloutNewVegas tomorrow!  — about 9 hours ago from TweetDeck”

The last time we heard about this game was last April.  This is not a direct sequel but features the city of Las Vegas in a fallout that predates the original Fallout (1997).  The notion of using Twitter to beef this new title that we’ll probably see sometime this year, is very smart.

1. Direct contact with your core audience

2. Immediate intel that can be updated in seconds.

3. Instant customer response to the posted information.

While many may scoff at the superficiality of Twitter in the proper application it becomes a powerful tool. For Bethesda with their three different  Twitter accounts it’s becomes a promotional hype steamroller that will get fans excited even if they weren’t excited yesterday.  From the looks of it, some might posit that could be the beginning of some sort of mega marketing blitz to follow in the success of their  Fallout 3 campaign and well, they may just be right. There is one thing for certain, the immediacy of Twitter makes promoting a new game release really easy.   Take notes publishers — Ride the wave of social media and use it to your advantage whenever you can.

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