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	<title>&#124; Set On Stun &#124;</title>
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	<link>http://setonstun.com</link>
	<description>Video Game Marketing, Culture, Analysis &#38; Geekery</description>
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		<title>Sony Takes Off the Power Gloves and Calls Out the Other Motion Control Fools</title>
		<link>http://setonstun.com/2010/03/sony-takes-off-the-power-gloves-and-calls-out-the-other-motion-control-fools/</link>
		<comments>http://setonstun.com/2010/03/sony-takes-off-the-power-gloves-and-calls-out-the-other-motion-control-fools/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 03:46:46 +0000</pubDate>
		<dc:creator>Shawn Deena</dc:creator>
				<category><![CDATA[microsoft]]></category>
		<category><![CDATA[nintendo]]></category>
		<category><![CDATA[playstation]]></category>
		<category><![CDATA[playstation move]]></category>
		<category><![CDATA[project natal]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[video game branding]]></category>
		<category><![CDATA[video game commercials]]></category>
		<category><![CDATA[video game marketing]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[wii]]></category>
		<category><![CDATA[wii motion plus]]></category>
		<category><![CDATA[xbox 360]]></category>
		<category><![CDATA[motion controllers]]></category>
		<category><![CDATA[natal]]></category>

		<guid isPermaLink="false">http://setonstun.com/?p=2566</guid>
		<description><![CDATA[As to whether or not Microsoft or Nintendo will respond remains to be seen. If anyone was going to step into the ring first it's a god bet it will be Xbox but since we have yet to see a single ad for Natal we're not sure this will happen. The merits of the systems are pretty much clear at this point in their existence but with the new motion control peripherals we now have a new area of competition that at this point has on company already throwing a pretty good body blow in the first round. Looking forward to round 2. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>IGN Fires A Bunch of People: Vaccous Company Statement Issued</title>
		<link>http://setonstun.com/2010/03/ign-fires-a-bunch-of-people-vaccous-company-statement-issued/</link>
		<comments>http://setonstun.com/2010/03/ign-fires-a-bunch-of-people-vaccous-company-statement-issued/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:22:00 +0000</pubDate>
		<dc:creator>Shawn Deena</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[rants]]></category>
		<category><![CDATA[video game marketing]]></category>
		<category><![CDATA[IGN]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[unemployment]]></category>
		<category><![CDATA[videogame jobs]]></category>

		<guid isPermaLink="false">http://setonstun.com/?p=2559</guid>
		<description><![CDATA[Listen, we all understand how this works. Times are tough and you have to cut costs. But for a corporation to outright say that you're going to fire people to cut costs instead of cutting costs first, it just seem a bit absurd. Maybe IGN did try to cut costs (like stop spending money on Jessica Chobot's video pieces) but that has not been communicated to anyone. The memo even revealed that despite their 40% growth-- #1 in games and men's lifestyle -- they have to get rid of  "colleagues who played an important role getting us to where we are." Nice reward for helping make your company a success.

It's not often, at least these days that a company grows 40% in a down economy and then fires people. Our hearts go out to all our unemployed brethren who have been let go and hope you find success in your future endeavors.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>This Week&#8217;s WTF: Why not offer Xbox 360 250 Hard Drive?</title>
		<link>http://setonstun.com/2010/03/this-weeks-wtf-why-not-offer-xbox-360-250-hard-drive/</link>
		<comments>http://setonstun.com/2010/03/this-weeks-wtf-why-not-offer-xbox-360-250-hard-drive/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 05:04:53 +0000</pubDate>
		<dc:creator>Shawn Deena</dc:creator>
				<category><![CDATA[marketing to gamers]]></category>
		<category><![CDATA[video game marketing]]></category>
		<category><![CDATA[xbox 360]]></category>
		<category><![CDATA[xbox live]]></category>
		<category><![CDATA[360]]></category>
		<category><![CDATA[call of duty modern warfare 2]]></category>
		<category><![CDATA[Final Fantasy]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[splinter cell]]></category>
		<category><![CDATA[xbl]]></category>
		<category><![CDATA[XBLA]]></category>

		<guid isPermaLink="false">http://setonstun.com/?p=2550</guid>
		<description><![CDATA[By the way, you may come across alleged versions of a 250 gig on some random sites but they're bunk. Add to that you have a company that won't allow you to say go out and buy a Western Digital 500 G external hard drive and use that for your console and well, once again, it's stupid.  In a culture of consumerism wouldn't it make sense to make it available so that you can then offer more stuff for people to then add to their monster hard drives? With that much space why you wouldn't think twice about downloading GTA or Fable. But alas for now we'll either have to shell out and extra 100 for a whole new console or be happy with the 120 gig.
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Flashback &#8212; Star Wars and Vector Graphics</title>
		<link>http://setonstun.com/2010/03/flashback-star-wars-and-vector-graphics/</link>
		<comments>http://setonstun.com/2010/03/flashback-star-wars-and-vector-graphics/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 02:31:34 +0000</pubDate>
		<dc:creator>Shawn Deena</dc:creator>
				<category><![CDATA[Friday Flashback]]></category>
		<category><![CDATA[video game marketing]]></category>
		<category><![CDATA[arcade]]></category>
		<category><![CDATA[atari]]></category>
		<category><![CDATA[flashback]]></category>
		<category><![CDATA[star wars]]></category>

		<guid isPermaLink="false">http://setonstun.com/?p=2529</guid>
		<description><![CDATA[All this hullabaloo this past week at this past week&#8217;s GDC and the big announcement of the PlayStation Move had he thinking back to when motion control was a fantastical dream. Take a trip with me in the Hot Tub Time machine back to 1983 when those wacky kids went to this thing called the [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>The PlayStation Move! Sony&#8217;s Shizzle Punches Microsoft in the Natals</title>
		<link>http://setonstun.com/2010/03/the-playstation-move-sonys-shizzle-punches-microsoft-in-the-natals/</link>
		<comments>http://setonstun.com/2010/03/the-playstation-move-sonys-shizzle-punches-microsoft-in-the-natals/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 04:59:04 +0000</pubDate>
		<dc:creator>Shawn Deena</dc:creator>
				<category><![CDATA[Playstation network]]></category>
		<category><![CDATA[gaming hardware]]></category>
		<category><![CDATA[marketing to geeks]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[nintendo]]></category>
		<category><![CDATA[press announcements]]></category>
		<category><![CDATA[project natal]]></category>
		<category><![CDATA[ps3]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[video game marketing]]></category>
		<category><![CDATA[wii]]></category>
		<category><![CDATA[wii motion plus]]></category>
		<category><![CDATA[xbox 360]]></category>
		<category><![CDATA[360]]></category>
		<category><![CDATA[gdc]]></category>
		<category><![CDATA[god of war]]></category>
		<category><![CDATA[heavy rain]]></category>
		<category><![CDATA[motion controller]]></category>
		<category><![CDATA[move]]></category>
		<category><![CDATA[peripheral]]></category>
		<category><![CDATA[playstation move]]></category>
		<category><![CDATA[socom]]></category>
		<category><![CDATA[uncharted]]></category>

		<guid isPermaLink="false">http://setonstun.com/?p=2515</guid>
		<description><![CDATA[So everybody sitting around at GDC and then Sony starts their presentation &#8230;.
Tough year &#8230; blah blah, great games Heavy Rain, Uncharted 2 blah blah &#8230;.Mag blah blah &#8230; God Of War 3 system seller million unit release blah blah blah&#8230; more stuff coming at E3 blah blah &#8230;. and then we finally get the [...]]]></description>
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		<slash:comments>1</slash:comments>
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