Meet The Beatles … Again — The Marketing Machine of Beatles Rock Band

Through the machinations of Harmonix, Dhani Harrison (George Harrison’s son) the surviving members of the band and a whole bunch of talented developers, artists and musicians we now have a game that will undoubtedly make millions. Would we be so excited if the game was just released on a Tuesday like so many thousands of games and it was just a regular old game release? Well that’s a ridiculous question since there was no way this would ever be a regular release.