Feb
23
2010
Shawn Deena

First of all let m get this out of the way …
JP you ignorant slut!
Now moving on. Natal may sound like all that and a bag of DLC the way JP spins it, but who’s to say we’re not looking at the 21st century “power glove?” Yeah, yeah the big show off of WinMo7 in Barcelona was all the shizzle for the new revolution in social media and gaming last week but guess what folks, behind the curtain is just a wimpy old Henry Gale trying to trick us all.
Developer Debacle — Natal Ain’t Got Nothing To Do With This
That alleged “gap” JP speaks of that Natal will create will only be filled if Natal has the ability to become the YouTube/game creator of gaming. And honestly we’re soooo far from this with a peripheral that doesn’t even have a firm drop date much less a price point . Addressing the bigger issue is if Natal (version 1) does not come built in with user friendly GUI then all of this is moot. It’s nice to think I can wave my arms around, make some cubist masterpiece and then disseminate it across all my social media but if the device I’m using is chock full of glitches then–
a. It won’t work
and b. Who care if it does? Who cares about my stupid picture in the first place?
Taking that one step further if the developers don’t have the tools to make the games they want to make for this device then all we’ll be stuck with is a bunch of gimmicky BS casual gamer games that will pile up like a stack of old gameboy cartridges at a yard sale next to Buzz and Woody. The same developer issues apply to WinMo 7 software and even more so when you consider the simplicity that developers now have in making iPhone apps versus the headaches they may encounter with the Microsoft version.
New and Improved OS
Allegedly Microsoft’s new OS will mix Xbox Live gaming, Zune multimedia, personal media (photos and videos), social media utilities, productivity tools and third-party apps organized into “Hubs.” So that social platform that my octopus loving counterpart envisions looks like it would all be there right? And somehow, Natal, in it’s infancy will be part of this? No &^%$#&*(* way. The way this new OS reads is like social media and gaming for cats –
“Oooh shiny thing, Oooh dress my avatar, Oooh play bookworm, O0000h nap”

Sure you can use it -- just not on that phone
Join the club or else!
One word, a word that will kill this entire fantastical notion — EXCLUSIVITY!
You want to use all this amazing technology? Sure go ahead, you need to toss your iPhone and any other device that isn’t specifically designed for this technology. And who holds that in their hands? That would be Microsoft. Think about all the current phone platforms that could easily handle this kind of integration. Now watch as how none of them will be compatible unless Microsoft says so.
But what about 360 Live?
What about it — it’s user generated on the iPhone that finally got backed by Microsoft? What year is this? We can make smile detectors in cameras but we’ll only allow certain devices to use our new WinMo7 technology. Even iTunes realized the futility in that and started allow third party access so that you could get iTunes on your RONCO mp3 player. If you limit the access to this technology that’s supposed to bridge the gap in social media then it automatically no longer becomes social. It becomes anti-social and you lose a huge chunk of your audience because you want to control how it’s used and who’s using it. It’s tantamount to charging money for Twitter. So go ahead Microsoft, innovate away. I dare you to make this work. If this works then hurrah for them but right now, it looks about as feasible as having a holodeck in the next 10 years.
2 comments | tags: 360, barcelona, cell phones, facebook, henry gale, iphone, itouch, itunes, social media, twitter, windows, windows 7, winmo7, wizard of oz, xbox live | posted in analytics, marketing philosophy, marketing research, news, video game marketing, windows, xbox 360, xbox live
Feb
16
2010
Shawn Deena

next we should have xbox live on the tssseeeveeeee ... wait .. what?
We saw what a huge (huge) miss the Facebook and Twitter apps were for Xbox live. You think they would have stopped based on the amazingly tepid reception to using these apps via Xbox live. The apparent problem is clear. Xbox Live is a social media application all by itself. You can chat, game, watch movies together, even play games with your avatar. So basically why would you want to bring Twitter into that?
And then along comes this idea …. Xbox Live — on your phone. If you have an Xbox Live account this means you will be able to view your friends lists, gamerscore, and avatars using “compatible” mobile devices, as well as download games to play online. Translation of compatible means software they’re calling Windows phone 7 . According to Ron Pessner, general manager of Xbox Live Mobile, “It has always been our vision to expand the Xbox Live service to connect people to their games, entertainment and friends wherever they go, and the launch of Windows Phone 7 Series is an important step toward that goal.” A step into what?
For that Microsoft gets this week’s AYFKM!!!!????
Seriously what are they drinking out there in Seattle?
Question: What do you use Xbox Live for?
Answer: DLC, Netflix, demos, online gaming, special videos and previews and oh yeah, Netflix.
Question: Do you care what gamertag Somedeadguy11 is doing when you’re not using your console?
Answer: Not even remotely.
Here’s the thing. Most of your gamer friends, and not just people you do team deathmatches with, you are already connected with —- using other social media! So the notion that having access to your live account on your phone will somehow “enhance” the gaming experince is like saying that the Ipad is not a big Itouch.
1 comment | tags: facebook, mobile phones, social media, twitter, windows 7, windows live, xbox, xbox 360, xbox live | posted in news, video game marketing, video games, xbox 360, xbox live
Feb
4
2010
Shawn Deena

I'll put 200 down on Bleak
Yesterday we posted about Bethesda’s brilliant idea about dropping a vague tweet about the follow up to Fallout 3 , Fallout New Vegas, on Twitter leaving everyone in the dark for a full day. Keep in mind the last we heard about this game was almost a year ago. So come tweet time today we get this
Watch the #FalloutNewVegas teaser & RT for a chance to win a signed FNV poster: http://bit.ly/fnvcon Must be 18+
So not only did they deliver a sleek trailer using another ancient song gem for the soundtrack, but they also added an incentive to create a social media street team. Thumbs up or “like” the trailer on Facebook or retweet the post on Twitter and you get entered to win autographed posters. The game isn’t due until fall where it will contend with Halo: Reach but they’ve essentially already upped the marketing ante by starting this campaign to their rabid fan base months before E-3.
Their blog posts the official rules of the contest, their Facebook and Twitter pages have links out to it and the official site also has the trailer. With the last game’s success as well as it’s subsequent DLC we can only expect Fallout: New Vegas to deliver on all counts. In the meantime we can look forward a big videogame marketing push that will be drawn out right up to the day the game drops.
1 comment | tags: bethesda, dlc, downloadable content, facebook, fallout, fallout 3, fallout new vegs, game marketing, game trailer, tiwtter, vegs | posted in news, video game commercials, video game marketing, video game trailers, viral marketing
Nov
20
2009
Shawn Deena

online gaming made simple

Look, here’s the bottom line with this whole thing — Xbox Live is already an active social media application. It has been since it was first introduced back in the old days of the green machine.
- Friends online — check
- Same friends know when you’re gaming — check
- You can chat and game all over the world with people using a mic and a controller– check
- You can even watch movies together — check
So why — please tell us why the hell would you now need to muddle things up with all kinds of gobbledygook from FB and Twitter. Why? It’s not like you can hop on Facebook from your console and start chatting using the oh so deft controller to type responses to wall posts or for that matter chat with anyone. As it is it’s slower typing with your controller than it is with cell phones without a keyboard. And if you get a keyboard (that costs $30) then why don’t you just use your computer. It’s utterly ridiculous.
The basic notion of Xbox Live is social media for gaming and then some. No one actually goes on there to “catch up” with old friends. You go on there to shoot dudes with your buddies, demolish other gamers in some hella fun frag war or play some goofy games together. Occasionally there will be some kind of tournament or other gaming opportunity/contest to win stuff, then there’s all the other things we’ve grown accustomed to having with our gold memberships (beta tests, demos, movies, music, TV shows and the supremely awesome Netflix). Putting Facebook and Twitter into the the mix — well it’s stupid.
Some Things Are Better Left Alone
Let’s look at it from a purely simple, logistical perspective. What are the things that are intrinsically natural with Twitter and Facebook?
- They’re internet based
- Designed for instant communication
- Open sources that allow you to open links, download apps, chat and even “poke.” They allow you to … browse
Now let’s compare that with Xbox Live — Closed environment, designed primarily for online gaming and getting stuff (either buying or trying out) oh and yes, for gaming. No where in that template is there an opening for browsing the internet, or chatting. More importantly, why. Yeah we know — all in one machine and all but guess what, XBL is really good at what it does. In fact some would argue it’s the best out of the three in this department.
“But what about the photos and stuff?”
What about them? Great you can tap into the photos and posts your friends post on FB. And? You can’t really respond to them unless you want to spend 10 minutes typing something with a controller. And the key point again is, why? Why bring these two worlds together. If you’re playing Modern Warfare 2 you could care less about what your cousin just tweeted or that your old high school chum just found a funny link on youtube.
When most gamers turn on their console they’re doing 1 of three things
- Checking out the dashboard to see who’s online to game with and what new stuff there is to download or check out
- Loading up netflix to watch a movie
- Or loading up a multiplayer game and hoping to get in on some multiplayer fun where they will escape in videogame land for a while.
Oh and maybe, they might actually just want to play a …what was that again .. VIDEOGAME!
That’s it. Why mess with that Microsoft? Change the GUI all you want. Just don’t try to change an elephant into a camel.
no comments | tags: cell phone, chat, facebook, game chat, gaming and facebook, gui, keyboard, online chat, social media, tweet, tweeting, twitter, xbox, xbox live | posted in Nintendo DS, SEO, articles, perception blindness, sequels, set on stun, social gaming, social media, social networking, video game branding, video game marketing, xbox 360, xbox live