Activision and Guitar Hero:Van Halen — Give It Away Now!

This is clever videogame marketing the way it should be. Keep you core fans happy by offering this incentive and for those who don’t own GH5 and want the Van Halen version early, boost sales of a title that’s only a month old. Hats off to you Activision.

Meet The Beatles … Again — The Marketing Machine of Beatles Rock Band

Through the machinations of Harmonix, Dhani Harrison (George Harrison’s son) the surviving members of the band and a whole bunch of talented developers, artists and musicians we now have a game that will undoubtedly make millions. Would we be so excited if the game was just released on a Tuesday like so many thousands of games and it was just a regular old game release? Well that’s a ridiculous question since there was no way this would ever be a regular release.

Goodbye Kentia Hall

Nestled in the basement of South Hall of the L.A. Convention Center, this hall hosted the “smaller” hardware and accessory manufacturers would go since having a spot on the main floor cost a zillion times more than anything developed in Kentia