Halo Reach Beta: Fast, Furious, You Will Get Owned
May 6, 2010 by Shawn Deena
Filed under Video Game Marketing
Bottom line: There’s no way at this point to know how well the single player game of Halo:Reach will be but here’s a good prediction right now — the online multiplayer will be the most popular part of the game and will be the multiplayer game to beat this year if that’s even possible.
Old Xbox Games Say Goodbye to Online Play — People Are Still Playing Those?
February 8, 2010 by Shawn Deena
Filed under Video Game Marketing
ooking at the the current games in the XBL on demand library you’ll see that most of their downloadable old (Xbox 1) games are primarily games that were single player hits. So essentially for this online gaming element, we’re talking about folks who have some semblance of a videogame library and still own some of these original box titles. As to how big of a market that is 5 years into the 360′s existence, who knows?
From a customer reputation standpoint they may lose favor with those old school gamers but it looks like Microsoft feels fairly secure that they’re not going to irk that many folks with this decision and they’re still giving them a few months to relive the old game glory days before pulling the plug.


