Halo Reach: The Battle Begins Trailer: Engineered to Make You Want It

Halo Reach, arguably one of 2010′s most anticipated games is in its full marketing blitz and it’s amazing. Having the luxury of immense brand recognition, a loyal fan-base and over 64,000 years of multiplayer game time (to give a perspective on that, 64,000 years ago we were just figuring out how to turn grunts into [...]

This Week’s WTF? Bungie Will Punish Online Quitters

With their Halo Reach being their biggest game release ever, and a marketing push that makes Halo 3 look like posters on telephone poles, a quitter penalty is not something you necessarily want to read about two months before release. Hopefully we’ll get some more clarification on the issue and it will all make sense.

Halo Reach Beta: Fast, Furious, You Will Get Owned

Bottom line: There’s no way at this point to know how well the single player game of Halo:Reach will be but here’s a good prediction right now — the online multiplayer will be the most popular part of the game and will be the multiplayer game to beat this year if that’s even possible.

The Halo:Reach Marketing Kraken’s Last Ditch Push To Get Beta Testers

Take a page from this one videogame marketers — with this Halo:Reach beta test, not only are you looking at one of the prime benefits of exclusivity for a game franchise on one console, but also a surefire way to generate sales of a game more than 1/2 a year after it’s release.

Next Up From The Halo Reach Marketing Kraken — Birth of A Spartan

With less than a week left before the Halo: Reach beta we get the gem below. Moody, ethereal and very, very sci-fi, we get a minute’s worth of well-produced spot that alludes to how you go from regular old USNC grunt to an elite Spartan soldier. It’s the kind of spooky teaser stuff that gets all of us gamer nerds in a tizzy. It’s also replete with the wait for it nerd money shot. So if you haven’t seen it, have a look and keep counting down the days.

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