Halo Reach Marketing Blitz — Enough Already!

I guess the bigger issue here is one we’ve talked about time and time again. Do publishers, especially when it comes to releasing their branded titles like Halo, Call of Duty and GTA, do they really understand their audience enough to realize this is overkill or are they absolutely convinced that this kind marketing bludgeoning works? Sometimes too much … is just too much.

Next Up From The Halo Reach Marketing Kraken — Birth of A Spartan

With less than a week left before the Halo: Reach beta we get the gem below. Moody, ethereal and very, very sci-fi, we get a minute’s worth of well-produced spot that alludes to how you go from regular old USNC grunt to an elite Spartan soldier. It’s the kind of spooky teaser stuff that gets all of us gamer nerds in a tizzy. It’s also replete with the wait for it nerd money shot. So if you haven’t seen it, have a look and keep counting down the days.

Flashback: Black Characters in Videogames — Good Luck Thinking Of Those

In honor of Black History Month this week’s Flashback will take a look, or try to, at black characters in videogames. Specifically playable characters that weren’t just NPCs or cast members in cut scenes. Guess what? There aren’t that many.

E3 2009 News: Microsoft Reveals Project Natal –Controller Free Gaming?

Project Natal” tracks your full body movement in 3-D, while responding to commands, directions and even a shift of emotion in your voice. This could conceivably outWii the Wii. Of course no one knows how much it costs yet.