The Xbox Live Increase — Handled Well?

Pulling a quote from company shill Major Nelson, “Since launching Xbox LIVE in 2002 we have continually added more content and entertainment experiences for our members, while keeping the price the same.” And he’s not wrong. Like it or not, this service offers up a lot of content for that price tag and this year they’ll be adding more to it, including the big news out of E3, ESPN. So all in all this makes sense and in the way they’ve presented their case with as much transparency as they can offer, it’s no surprise that people aren’t overly irate.

Halo Reach Marketing Blitz — Enough Already!

I guess the bigger issue here is one we’ve talked about time and time again. Do publishers, especially when it comes to releasing their branded titles like Halo, Call of Duty and GTA, do they really understand their audience enough to realize this is overkill or are they absolutely convinced that this kind marketing bludgeoning works? Sometimes too much … is just too much.

Halo Reach: The Battle Begins Trailer: Engineered to Make You Want It

Halo Reach, arguably one of 2010′s most anticipated games is in its full marketing blitz and it’s amazing. Having the luxury of immense brand recognition, a loyal fan-base and over 64,000 years of multiplayer game time (to give a perspective on that, 64,000 years ago we were just figuring out how to turn grunts into [...]

This Week’s WTF? Bungie Will Punish Online Quitters

With their Halo Reach being their biggest game release ever, and a marketing push that makes Halo 3 look like posters on telephone poles, a quitter penalty is not something you necessarily want to read about two months before release. Hopefully we’ll get some more clarification on the issue and it will all make sense.

Comic-Con Is No Longer About Comics!

If you’re a developer or publisher looking to stand out where you didn’t at E3 or just leverage the assemblage of nerds to push your game, then this is a great thing. Forty years into this, maybe it’s just an inevitable evolution, like it or not. Whatever the case it would appear that the name, Comic-Con, has become more of a brand and marketing tool and less of a gathering of fans of those printed funny pages.

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