Marketing Microsoft’s Natal: A Social, Family Game Platform

The latest Natal-based internet superstar is the Parade Magazine family that gets filmed playing it. I actually found myself with a small grin on my face as I watched the entire family play, the encouragement of the parents to motivate the kids and the general fun they’re having. It’s honestly a little endearing to a [...]

Microsoft’s Project Natal’s Marketing Circus… Literally

While highly flexible ceiling-hanging clowns inhabit my nightmares, this is exactly what Microsoft’s Project Natal marketing launch will be. On Sunday, June 13th, the Sunday before E-3 2010, the glorious and magical Cirque Du Soleil will be the feature of the Natal launch. Normally, this announcement would cause me to shudder and hurl insults at [...]

Microsoft’s Natal Will See a June 13 “World Premier”

From IndustryGamers, Microsoft has announced that on June 13th, they will unveil for media outlets and the industry the anticipated Project Natal. While they gave no specific information, they’re presenting Natal in a stream of life changing themes. This particular date is appropriate, because on the 14th is the company’s press event at E3 2010. [...]

PlayStation Arc? — Does A console Name Really Matter?

It’s been a while sine we’ve been down this road. In recent gaming history many of us remember the initial debacle over Nintendo’s decision to rename what was once called The Revolution to the now widely accepted Wii. When we first heard the new name a collective WTF could be heard throughout the industry. How [...]

Microsoft Videogame Marketing — Late Nite Talk Meets Natal

That all changed when the Wii took a swing at equalizing the playing field so that hardcore gamers or grandma could play games with ease. No one cared so much how it worked. They just reveled in the fact that you waved this stick around and move stuff. Project Natal has that appeal except now the technology has advanced to give it even more of a “wow” appeal.

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