Doorbusters and Videogames — Aint Capitalism Grand?

As to whether this holiday shopping season will salvage the videogame sales slump will be determined in a month or so but for now retailers are certainly doing their part to make it happen.

Are You Ready For Some Football — The Marketing Machine That Is Madden

Madden NFL 10 has essentially become such a benchmark in the release roster for games that you’ll see that very few other publishers have opted to release a game that week. Even if you’re foolhardy enough to do so, you’re going up a behemoth of marketing that can devour anything in it’s path.