This Weeks WTF — EA Looking To Charge For Demos???!!!
March 22, 2010 by Shawn Deena
Filed under Video Game Marketing
With the vast amount of titles EA has its hands in it’s unclear at this point if they’ll make this the standard pricing model going forward. EA has yet to offer an official release as to when we can expect this sucker punch but as a gamer if you’re faced with the choice of a free demo versus PDLC that costs money then more than likely you’ll opt for the free one regardless of how much longer the demo is.
This Week’s WTF: Why not offer Xbox 360 250 Hard Drive?
March 17, 2010 by Shawn Deena
Filed under Video Game Marketing
By the way, you may come across alleged versions of a 250 gig on some random sites but they’re bunk. Add to that you have a company that won’t allow you to say go out and buy a Western Digital 500 G external hard drive and use that for your console and well, once again, it’s stupid. In a culture of consumerism wouldn’t it make sense to make it available so that you can then offer more stuff for people to then add to their monster hard drives? With that much space why you wouldn’t think twice about downloading GTA or Fable. But alas for now we’ll either have to shell out and extra 100 for a whole new console or be happy with the 120 gig.
What Recession? — Downloadable Content Makes Gaming More Affordable
August 5, 2009 by Shawn Deena
Filed under Video Game Marketing
while clearly the fall glut will garner the industry’s biggest sales in terms of new titles, all the times in between, like for instance the summer slump — need no longer be a period of sporadic hit or miss titles. The growing activity and success of the virtual marketplace for gaming consoles if proof positive that not all games are made and sold the same.
KIA, Xbox and E3 — A Terrific Trio of Videogame Marketing
May 22, 2009 by Shawn Deena
Filed under Video Game Marketing
KIA has already established itself as a “cool” car that appeals to the coveted young audience, Xbox live boasts millions of subscribers and E3 is the biggest event of the year in the gaming world. In terms of a recipe for branding and videogame marketing success this is like a seven course meal at a five-star restaurant.


